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7. Defining "Yellow Journalism": Competition with Hearst
 
The Pulitzer name remains popular today because it is associated with the most prestigious award in American journalism. Yet many historians revile the award's benefactor with charges of irresponsible reporting and sensationalism. The Pulitzer name is most often linked in textbooks with that of William Randolph Hearst, a Californian who assumed control of the Journal in 1895.
Yellow Journalism continued...
9. Wasting of the Body
Inventing and coordinating the massive efforts of the World and the Post-Dispatch would have put a strain on any person. Pulitzer, who had never been known for a strong constitution, suffered under the job-related stress. One day in 1887, he walked into the World offices and picked up an article to edit. After he realized that he could hardly see the page, he went home and consulted an oculist. The doctor diagnosed him with a broken blood vessel in one eye and deterioration in the other. Pulitzer was advised to remain in a dark room for six weeks to have some chance at saving his sight. He followed these instructions, and it must have taken its toll on the previously active man and his family. 40 
Body continued...
8. Crusades
Pulitzer was always invigorated by the idea of influencing public opinion. He thought the most effective way to accomplish this was to embark on journalistic crusades. A Pulitzer crusade involved weeks upon weeks of news stories and editorial comment devoted to one subject in order to bring about change. The drive to get Cleveland elected and the appeal to avoid war in Venezuela can both be classified as crusades. Even the World's irresponsible support of militarism against Spain in 1898 can be considered a crusade, although Pulitzer was compelled by his cynical, frenzied competition to take this stance.
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11. Leaving an Endowment
As his ability to watchdog over his paper declined during the 1890s, Pulitzer began to look for ways to ensure his work would be reflected in the future. In 1892, he approached Seth Low, President of Columbia University, with a plan for a school of journalism. Low presented the plan to the school's trustees, but they declined Pulitzer's money.
Endowment continued...
10. Working for Pulitzer
Working for a man as relentless as Pulitzer could be an alternately rewarding and terrifying experience. His many telegrams and letters to subordinates reveal that he was quick to offer both sanction and praise, depending on his quick judgement. When someone performed poorly in the office, the publisher did not waste time improving his organization. Henry W. Moore sent correspondence notifying Pulitzer that his wishes had been followed regarding one employee. "I have written Austin and he will cease his connection with the P-D on the 28th." 44 
Working continued...

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Page 1     Page 2     Notes     Endnotes     Full Document    

1. Introduction to the paper 2. Background on J.P. 3. Changing the look of the front page 4. A paper for the people
5. Opinions and hard news 6. A Democratic paper 7. Defining "Yellow Journalism": Competition with Hearst 8. Crusades
9. Wasting of the body 10. Working for Pulitzer 11. Leaving an endowment

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